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SEO is referred to as Search engine optimization. SEO enables the engines to figure out what each page is about and how it may be useful for users. SEO is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithms search engine results.

SEO therefore, is the process of increasing the visibility of a website or a web page to users of a web search engine thereby gaining targeted website traffic to your website.  When you search for something in any of the search engines, an algorithm brings you what that search engine considers the best result for your search.

Websites and web pages are ranked based on:

• The pages that are closely-related to the keyword of the user.
• The number of other pages that link to that page known as backlinks. It is a way of determining if the content is accurate and trustworthy.
• The usefulness of the page. Google doesn’t position content that is not useful at the top of the search result.

SEM which stand for search engine marketing is simply; marketing a business through paid advertising by increasing their visibility in search engine result pages (SERPs).  You pay to show your ads to users who are actively searching for the keywords you’re targeting. SEM will put you in front of your target audiences who are actively searching for products, services and brands just like yours. It is one of the most effective ways to grow your business in a competitive marketplace. SEM offers advertisers the opportunity to put their ads in front of their target audiences who are ready to buy at the precise moment they’re ready to make a purchase.

The paid search tools for SEM are the Google adwords, Bing ads, yhoo search ads but the Google adword is the most commonly known paid search tool.

SMM stands for social media marketing and it is the use of social media platforms and websites for marketing in order to reach target audience and increase market sales. SMM Gives Company’s the opportunity to get a direct feedback from their customers. Social media sites can help a business improve profits, and to create brand awareness.

Marketing is all about connecting with your audience and increasing market sales in the right place and at the time. Social media today is a place where majority spend their time and that’s why social media marketing is one of the effective way for marketing our products and services. In social media you meet a lot of people that can turn out to be your customers. Moreover, you meet a lot of influencers and content marketers on social media that can promote your business.

Digital marketing makes it easy for business owners to reach their target audience, create brand awareness and generate sales if carried out in effective way. With digital marketing they can gain new customers and build relationship with the existing ones.