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Digital marketing is a vast industry, a lot of people that gets into the space, usually get confused after taking several courses on Digital marketing. Some say it’s best to learn all aspect of digital marketing, that sounds like a good idea, but its best to be good in a particular aspect and having a general knowledge about all other aspects. By so doing, you can strive to be the best in the aspect you very good at.
So
if you are new to the world of digital marketing and you have been wondering
which aspect of digital marketing to learn or kick start a career, then these
post is for you.
Digital
marketing requires four different set of people, which are;
Process
oriented
Creative
oriented
Management
oriented
Technology
oriented
PROCESS ORIENTED
These
are the guys who basically does;
SEO
(Search Engine Optimization)
SEM
(Search Engine Marketing)
Analytics
Automation
Digital
Advertisement
and
task that does not require great content energy. If you are not a creative
person, industries still demand people that can drive great leads to google
advertisement, social media advertisement etc. if you could bring the website
on top of search engine organically and master the rules and techniques of SEO,
then you can focus more in this aspect, be the best at it, then learn generally
about the other areas. You can take up roles like;
SEO
Expert
SEM
(Search Manager)
Email
Marketing Manager
Analytics
Manager
CREATIVE ORIENTED
If
you are a creative person or you love to visualise, then this role suits you
the best. It demands you to come up with;
Content
Strategy
Campaign
Ideas
Unique
Hashtag Proposition
Creatives
for Digital Advertisements etc.
If
you are good at communication and you are inspired by creativity, you can take
up roles like;
Content
Writer
Copywriter
Visualizer
Social
Media Marketing Manager
This
are some of the roles that fits for creative people.
MANAGEMENT ORIENTED
People
that has been in the marketing industry for years and wants to make a career
shift to digital, not many wants to start from scratch, they would like to get
into a management role and also digital marketers that has been in the space
with enough experience in their area of specialty. This are some of the roles;
Digital
Marketing Manager
Digital
Strategist
Digital
Innovator
TECHNOLOGY ORIENTED:
This
are the silent guys in digital marketing space, who is responsible for cracking
API’s and to some tech based marketing innovators. They are;
Programmers
Web
developers
API
developers
They
help solve the digital marketing problems to the creative marketing
innovations, which is purely technology oriented. If you are a developer and
you are not the creative type, you can still have a career in digital
marketing.
Major Roles in Digital Marketing and
What They do
Now that you know the various aspects of digital marketing, you can now decide which area you believe you can be an expert in and focus on that area, to be the best you can and get a basic knowledge of the other areas, it’s definitely going to help in your career as a digital marketer.
Let’s
take a look at the major roles in digital marketing and what they do;
SEO
Expert
SEM
Expert
Email
Marketing Manager
Content
Marketer
Web
Developers & Designers
Social
Media Marketing Manager
Digital
Marketing Manager
SEO EXPERT
Search
engine optimization is the process of bringing your website to the top of
search ranking, so an SEO expert analyses, reviews and implement changes to
websites, so they are optimized for search engines.
SEO
is an aspect of digital marketing that evolves a lot because search engines
regularly change their algorithm, ranking on search engine needs you to be able
to decode those algorithm as an SEO expert.
SEO has evolved a lot over the past ten years, it is not just the job of an SEO expert to make sure your website shows up at the top of search engine, a lot has changed, now as an SEO expert you must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content.
Now
search engine are placing increasing value on quality content, which will
invariably include keyword or phrases that increases traffic to a site.
A
degree and a minimum of one to three years of web experience, including knowledge
of HTML, CSS and blogging is required.
SEM EXPERT
SEM
experts are involved in the organic and paid enhancement of a target website’s
ranking. In most marketing contexts, SEM expert work with SEO expert to enhance
website traffic through a variety of paid mechanisms.
“An
SEM expert’s duties include creating strategies with prominent search engines,
developing and testing new keywords, managing Pay-Per-Click campaigns,
analysing click-through data and conducting research.”
Proven
SEM experiences and success managing PPC campaigns, well-versed in conversion
and online customer acquisition, experience with website analytics tools,
strong analytics skills and experience generating SEM reports, up-to-date with
the latest trends and best practices in search engine, are some of the
requirements to be an SEM expert.
EMAIL MARKETING MANAGER
The
email marketing manager is responsible for managing the organizations email
marketing campaigns and maximising revenue opportunities from the companies CRM
and customer database.
Responsibilities
of an email marketing manager includes, managing the
companies email campaigns and communicating company brands through email
marketing, analysis of current
email marketing campaigns and making recommendations for improvement, managing trigger email campaigns throughout the customer lifecycle to
maximise sales, carrying out segmentation of the database and implementing remarketing
strategies, and tracking and reporting on email campaigns in order to guide
improvements.
An email marketing manager must be good with data analytics, understands a variety of analytic tools, an expert in SEO or SEM, etc.
CONTENT MARKETER
A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers.
Content
marketing is king, content marketing is the new SEO, content marketing is the
only marketing, am sure you hear all those, every time and its true because
without quality content, not just content then there is no Digital marketing.
A content marketers job is not just to periodically come up with content but also responsible for an editorial calendar that can include case studies, research, tweets, blogs, infographics, videos, emails, letters, checklists, webinars, white papers, presentation, web copy etc.
Content
marketers requires in depth knowledge of their audience’s behaviours, what do
they care about? How do they search for content? What makes them click to open
an article? And most importantly, will they find value in what I write?
To get into content marketing you will need an impeccable knowledge of English language along with a lot of creativity.
WEB DEVELOPER & DESIGNER
A marketing web developer is responsible for designing, developing,
testing, deploying, and monitoring web-based and other custom software
applications for digital marketing.
As a web developer/designer, you’ll be
responsible for designing, coding and modifying websites making it appealing
and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web
programming is required to get into this role. Vast in WordPress development
and configuration.
SOCIAL MEDIA MARKETING MANAGER
A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. This could range from a single celebrity to a group of related products from a company.
Companies with marketing departments employ social mangers
who become the voice of the company in online conversations by creating
engaging content to increase brand awareness on social and digital media
platforms including Facebook, Instagram, Twitter, YouTube etc.
Responsibilities
of a Social Media Marketing Manager
Optimize engagement and response strategy
Generate buzz for the company’s products,
services and events
Grow followers and web traffic
Manage social content calendar
Develop programs and campaigns to achieve
engagement targets
Develop the creation of relevant and engaging
content
Monitor and respond to online community
Boost reach and impressions through organic and
paid programs etc.
Most careers in social media require excellent
writing, communication and computer skills. A good understanding of social
media marketing techniques is also required.
Social media degree programs are emerging; however,
this is a relatively new field of study. Certificate programs are also
available in digital and Internet marketing. Common topics in these programs
include social media analytics, interactive marketing techniques and social
media networking strategies.
DIGITAL MARKETING MANAGER
A Digital Marketing Manager should live and breathe digital marketing, he/she is responsible to plan and execute a digital marketing campaign to promote a brand, products or services on all available digital marketing channels. His/her role also includes the supervision of the other experts working in his/her team.
Responsibilities of a Digital Marketing Manager
Plan and
execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
Design,
build and maintain our social media presence
Measure
and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
Identify
trends and insights, and optimize spend and performance based on the insights
Brainstorm
new and creative growth strategies
Plan,
execute, and measure experiments and conversion tests
Collaborate
with internal teams to create landing pages and optimize user experience
Utilize
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
Instrument
conversion points and optimize user funnels
Collaborate
with agencies and other vendor partners
Evaluate
emerging technologies. Provide thought leadership and perspective for adoption
where appropriate
You can say that this is one of the highest
position in the field of Digital Marketing. To attain this position one must at
least have 5-7 years of experience in Digital Marketing.
CONCLUSI0N
Digital marketing is always evolving, so if you are thinking of starting a career, start right now, stop procrastinating, choose an aspect you feel you will be good at based on your personality, if you know you are process, creative, management or technology oriented then you can start building a career in digital marketing.
We would like to know if these post as helped you in any way, by leaving a comment in the comment section below. Remember to subscribe to get the latest news and trends in the space of Digital Marketing.
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