Digital marketing is a vast industry, a lot of people that gets into the space, usually get confused after taking several courses on Digital marketing. Some say it’s best to learn all aspect of digital marketing, that sounds like a good idea, but its best to be good in a particular aspect and having a general knowledge about all other aspects. By so doing, you can strive to be the best in the aspect you very good at.

So if you are new to the world of digital marketing and you have been wondering which aspect of digital marketing to learn or kick start a career, then these post is for you.

Digital marketing requires four different set of people, which are;

• Process oriented
• Creative oriented
• Management oriented
• Technology oriented

PROCESS ORIENTED

These are the guys who basically does;

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Analytics
• Automation
• Digital Advertisement

and task that does not require great content energy. If you are not a creative person, industries still demand people that can drive great leads to google advertisement, social media advertisement etc. if you could bring the website on top of search engine organically and master the rules and techniques of SEO, then you can focus more in this aspect, be the best at it, then learn generally about the other areas. You can take up roles like;

• SEO Expert
• SEM (Search Manager)
• Email Marketing Manager
• Analytics Manager

CREATIVE ORIENTED

If you are a creative person or you love to visualise, then this role suits you the best. It demands you to come up with;

• Content Strategy
• Campaign Ideas
• Unique Hashtag Proposition
• Creatives for Digital Advertisements etc.

If you are good at communication and you are inspired by creativity, you can take up roles like;

• Content Writer
• Copywriter
• Visualizer
• Social Media Marketing Manager

This are some of the roles that fits for creative people.

MANAGEMENT ORIENTED

People that has been in the marketing industry for years and wants to make a career shift to digital, not many wants to start from scratch, they would like to get into a management role and also digital marketers that has been in the space with enough experience in their area of specialty. This are some of the roles;

• Digital Marketing Manager
• Digital Strategist
• Digital Innovator

TECHNOLOGY ORIENTED:

This are the silent guys in digital marketing space, who is responsible for cracking API’s and to some tech based marketing innovators. They are;

• Programmers
• Web developers
• API developers

They help solve the digital marketing problems to the creative marketing innovations, which is purely technology oriented. If you are a developer and you are not the creative type, you can still have a career in digital marketing.

Major Roles in Digital Marketing and What They do

Now that you know the various aspects of digital marketing, you can now decide which area you believe you can be an expert in and focus on that area, to be the best you can and get a basic knowledge of the other areas, it’s definitely going to help in your career as a digital marketer.

Let’s take a look at the major roles in digital marketing and what they do;

• SEO Expert
• SEM Expert
• Email Marketing Manager
• Content Marketer
• Web Developers & Designers
• Social Media Marketing Manager
• Digital Marketing Manager

SEO EXPERT

Search engine optimization is the process of bringing your website to the top of search ranking, so an SEO expert analyses, reviews and implement changes to websites, so they are optimized for search engines.

SEO is an aspect of digital marketing that evolves a lot because search engines regularly change their algorithm, ranking on search engine needs you to be able to decode those algorithm as an SEO expert.

SEO has evolved a lot over the past ten years, it is not just the job of an SEO expert to make sure your website shows up at the top of search engine, a lot has changed, now as an SEO expert you must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content.

Now search engine are placing increasing value on quality content, which will invariably include keyword or phrases that increases traffic to a site.

A degree and a minimum of one to three years of web experience, including knowledge of HTML, CSS and blogging is required.

SEM EXPERT

SEM experts are involved in the organic and paid enhancement of a target website’s ranking. In most marketing contexts, SEM expert work with SEO expert to enhance website traffic through a variety of paid mechanisms.

“An SEM expert’s duties include creating strategies with prominent search engines, developing and testing new keywords, managing Pay-Per-Click campaigns, analysing click-through data and conducting research.”

Proven SEM experiences and success managing PPC campaigns, well-versed in conversion and online customer acquisition, experience with website analytics tools, strong analytics skills and experience generating SEM reports, up-to-date with the latest trends and best practices in search engine, are some of the requirements to be an SEM expert.

EMAIL MARKETING MANAGER

The email marketing manager is responsible for managing the organizations email marketing campaigns and maximising revenue opportunities from the companies CRM and customer database.

Responsibilities of an email marketing manager includes, managing the companies email campaigns and communicating company brands through email marketing, analysis of current email marketing campaigns and making recommendations for improvement, managing trigger email campaigns throughout the customer lifecycle to maximise sales, carrying out segmentation of the database and implementing remarketing strategies, and tracking and reporting on email campaigns in order to guide improvements.

An email marketing manager must be good with data analytics, understands a variety of analytic tools, an expert in SEO or SEM, etc.

CONTENT MARKETER

A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers.

Content marketing is king, content marketing is the new SEO, content marketing is the only marketing, am sure you hear all those, every time and its true because without quality content, not just content then there is no Digital marketing.

A content marketers job is not just to periodically come up with content but also responsible for an editorial calendar that can include case studies, research, tweets, blogs, infographics, videos, emails, letters, checklists, webinars, white papers, presentation, web copy etc.

Content marketers requires in depth knowledge of their audience’s behaviours, what do they care about? How do they search for content? What makes them click to open an article? And most importantly, will they find value in what I write?

To get into content marketing  you will need an impeccable knowledge of English language along with a lot of creativity.

WEB DEVELOPER & DESIGNER

A marketing web developer is responsible for designing, developing, testing, deploying, and monitoring web-based and other custom software applications for digital marketing.

As a web developer/designer, you’ll be responsible for designing, coding and modifying websites making it appealing and user friendly. Prior knowledge of Java Script, JQuery, HTML, CSS and web programming is required to get into this role. Vast in WordPress development and configuration.

SOCIAL MEDIA MARKETING MANAGER

A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. This could range from a single celebrity to a group of related products from a company.

Companies with marketing departments employ social mangers who become the voice of the company in online conversations by creating engaging content to increase brand awareness on social and digital media platforms including Facebook, Instagram, Twitter, YouTube etc.

Responsibilities of a Social Media Marketing Manager

• Optimize engagement and response strategy
• Generate buzz for the company’s products, services and events
• Grow followers and web traffic
• Manage social content calendar
• Develop programs and campaigns to achieve engagement targets
• Develop the creation of relevant and engaging content
• Monitor and respond to online community
• Boost reach and impressions through organic and paid programs etc.

Most careers in social media require excellent writing, communication and computer skills. A good understanding of social media marketing techniques is also required.

Social media degree programs are emerging; however, this is a relatively new field of study. Certificate programs are also available in digital and Internet marketing. Common topics in these programs include social media analytics, interactive marketing techniques and social media networking strategies.

DIGITAL MARKETING MANAGER

A Digital Marketing Manager should live and breathe digital marketing, he/she is responsible to plan and execute a digital marketing campaign to promote a brand, products or services on all available digital marketing channels. His/her role also includes the supervision of the other experts working in his/her team.

Responsibilities of a Digital Marketing Manager

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

You can say that this is one of the highest position in the field of Digital Marketing. To attain this position one must at least have 5-7 years of experience in Digital Marketing.

CONCLUSI0N

Digital marketing is always evolving, so if you are thinking of starting a career, start right now, stop procrastinating, choose an aspect you feel you will be good at based on your personality, if you know you are process, creative, management or technology oriented then you can start building a career in digital marketing.

We would like to know if these post as helped you in any way, by leaving a comment in the comment section below. Remember to subscribe to get the latest news and trends in the space of Digital Marketing.

see also: what is digital marketing?